Welcome to Worth Overdoing

At Worth Overdoing, it is our goal to improve your website ranking for keyword phrases, so you generate maximum profits with the use of the keyword analysis tools combined with the dedication of the SEO team, you can be sure that your website will rank above your competitors.

Search Engine Optimisation
SEO Plans
Pay Per Click Management
Conversion Rate Optimisation
SEO Link Building
On-Site SEO
Social Media Monitoring
Online PR
Social Media Marketing
SEO Case Studies
Link Baiting Services
Directory Submission Service
Article Submission Service
Web Accessibility

Search Engine Optimisation Service

Search engine optimisation (SEO) is fast becoming one of the most important marketing channels for the majority of businesses.

A web site that is top in Google, will in most cases, generate huge amounts of revenue.Worth Overdoing's awarding winning SEO services will ensure your site fulfils its potential in Google, Yahoo!, Bing and the other leading search engines.Subscribe to the Worth Overdoing blog to receive latest information regarding SEO, PPC, Social Media and Conversion Optimization.

We will increase your online traffic and sales!

At Worth Overdoing, we are flexible in our approach to providing Search Engine Optimisation solutions.

We will discuss your specific requirements with you and then recommend a search engine optimisation plan (SEO) that will suit your budget.We offer robust on-page and off-page SEO services that will cement your site's position on the top of the search engine results pages.Call: 0113 234 3300 for a free Search Engine Optimisation consultation and site ranking report.

Other web design companies seek and purchase our SEO services. Please contact us if you are interested in our White Label reseller packages.

Our Organic Search Engine Optimisation Services:

Ethical organic search engine optimisation

Organic SEO is a gradual process which concentrates on making a web site “search engine friendly”. Unlike paid listings, organic search engine results are essentially free. High returns can be achieved if a web site ranks well within the various search engines – an obviously attractive proposition.

We use ethical (no link farming or hidden keyword stuffing) organic search engine optimisation methods to ensure long lasting results and consistent high positions.

Keyword Research - Targeting the right keywords

Our approach is to split keywords into three main target categories (short, medium and long tail). We then create a keyword mix that is highly targeted and conversion focused.

Let's look at a fictional site - www.quality-organic-meat.co.uk

Various keyword targets could be:

Short Tail (generic, high search volumes) - Examples: Meat, Beef, Pork, Lamb

Medium Tail (less generic but more targeted) - Examples: Quality beef, organic beef, online meat

Long Tail (searched less often but highly relevant) - Examples: organic sirloin steaks, cheap organic sirloin steaks

Please see our keyword identification graph below.

We use tools such as Wordtracker, Google Adwords Keyword Tool, Google Insights and Google Export Advisor to check search volumes and potential ROI. We also use competitor back link tools such as SEOMOZ Linkscape, Link Diagnosis and MajesticSEO to see how many back links point to sites that rank for particular target phrases. This enables us to make calculated decisions on what keywords will rank and convert well for our clients. Please see our link building page for more details regarding our link building strategies.

We keep a constant watch on keyword trends to ensure our clients stay one step ahead of the chasing pack.

On-page SEO copywriting & content optimisation

Worth Overdoing will analyse your site for keyword density and offer advice in constructing search engine friendly pages.

Our copywriters will work with you to create eye catching content, press releases, articles and search engine friendly pages.

We design web sites that follow strict HTML standards which, in turn, promote search engine effectiveness.

We also offer advice on how to keep your web site content relevant, updated, keyword rich and user friendly. Gtreat content also acts as link bait which in turn may harvest good quality links

Web analytics and keyword monitoring service

Effective visitor-click tracking can help in refining your site sales pages by showing what is working and what is less successful.

You can measure how much quality traffic is coming to your site and how effective your web site is at converting that traffic into sales.

Worth Overdoing’s reports show the source of your traffic, ie Goolge, Yahoo, MSN etc, conversion rates (ROI) and the most effective keywords being used to locate your web site.

Worth Overdoing specialises in managing Google Analytics accounts. Google Analytics reveals everything you want to know about how you were found by visitors and how they interact with your site.

We use a number of industry standard web analytics tools that create highly detailed web trend report data.

Competitor analysis

Analysing a competitor’s web site is an extremely effective method of maximising your site’s performance.

At Worth Overdoing we will research your competitors links, analyse their keyword performance and offer constructive advice, all geared to giving your site the commercial advantage.


Why your website needs search engine optimization services from the pros

According to statistics, 85% of website traffic is directed from search engines, and a majority of that volume comes from a selected few. Even though your company already has an internet presence, you won’t have that leading edge above your competitors if your site doesn’t rank among the top 10 in major search engines for your targeted keywords. You run the risk of losing revenue to your company’s rivals.

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